How Are “Visual Stereotypes” Beneficial and How Are They Harmful?
1. This refers to that a character designer should not only focus on what the character is; to focus on the actual design of the subject, e.g. a tiger. Nor should they only focus on who the character is, which would mean that the character depicts a lot of personality but looks like any other tiger that has been seen before.
“Previous studies have shown that how we perceive a face may, in turn, influence our behavior,” notes Ryan Stolier, an NYU doctoral student and lead author of the research. “Our findings therefore shed light upon an important and perhaps unanticipated route through which unintended bias may influence interpersonal behavior.” The research relies on an innovative mouse-tracking technique that uses an individual’s hand movements to reveal unconscious cognitive processes—and, specifically, the stereotypes they hold. Unlike surveys, in which individuals can consciously alter their responses, this technique requires subjects to make split-second decisions about others, thereby uncovering a less conscious preference through their hand-motion trajectory.
Mari Castañeda. (2018). The Power of (Mis)Representation: Why Racial and Ethnic Stereotypes in the Media Matter. In Hortencia Jiménez (ed.), Challenging Inequalities: Readings in Race, Ethnicity, and Immigration. San Diego, CA; Cognella Press
Castañeda, M., Fuentes-Bautista, M., & Baruch, F. (2015). Racial and ethnic inclusion in the digital era: Shifting discourses in communications public policy. Journal of Social Issues, 71, 1, 139-154.
Omi, M., & Winant, H. (1994). Racial formation in the United States: From the 1960s to the 1990s. New York: Routledge.