Etisalat Company as Local UAE Company
As part of the program, Etisalat has launched a re-branding campaign, releasing a new corporate logo and identity in May 2006. The restructuring culminated in the incorporation of Etisalat Services Holding LLC, which as of 2008 oversees the operation of Etisalat’s non-telecom business units with huge success stories .
The plan gives the businesses liberty to call 3 of their favorite countries using their landline. The firm introduced this service after considering the current economic situation. This illustrates the degree of fairness in the firm’s operation with regard to economic situations. As a result of utilizing the Favorite Country Plan, customers are able to save approximately 55% of their total calling cost to their selected countries. This plan is even make better by the existence of the off-peak rates. Through this, plan, Etisalat UAE has managed to give business owners peace of mind when interacting with their customers, suppliers, and employees in different countries. In an effort to develop its customer loyalty, the firm has incorporated a number of strategies. One of these strategies relates to ensuring security of the consumer’s data stored in their mobile phones. The firm has achieved this through development of a Data Backup service through which the consumer can keep copies of their data such as contacts, photos, messages, ringtones and music (Etisalat UAE, 2010, para. 4).
As a result, Etisalat started to face more difficulties and challenges. Therefore, Etisalat should overcome these challenges and improve its Total Quality Management since it is very important for Etisalat and could help the company in solving its problems and improving its strategy.
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Hitek, 2010. Etisalat enables UAE businesses to reach out to their favorite countries at up to 55% discounted calling rates. Web.