Etisalat Company as Local UAE Company
It is necessary to mention that one cannot imagine any company without mobile connection, fixed telephony, broadband connectivity and IPTV services. Such services benefit promotional and distributional policies of the organizations. Du Telecom is a bright example of success in offering telecommunication services in the UAE. The company differs from others because its missions are not only to gain profits but to contribute to the community, create innovation and business excellence and delight customers.
The restructuring culminated in the incorporation of Etisalat Services Holding LLC, which as of 2008 oversees the operation of Etisalat’s non-telecom business units with huge success stories .
The firm has achieved this through development of a Data Backup service through which the consumer can keep copies of their data such as contacts, photos, messages, ringtones and music (Etisalat UAE, 2010, para. 4).
As a result, Etisalat started to face more difficulties and challenges. Therefore, Etisalat should overcome these challenges and improve its Total Quality Management since it is very important for Etisalat and could help the company in solving its problems and improving its strategy.
Beltone, 2008. Emirates Telecommunication Corporation (Etisalat). Cairo: Etisalat Incorporation.
Billing, S., 2009. Etisalat is to unveil prepaid plans for iPhone users in the UAE. Web.
Ennew, C. & Waite, N., 2007. Financial services marketing: an international guide to principles and practice. Amsterdam: Butterworth-Heinemann.
Hitek, 2010. Etisalat enables UAE businesses to reach out to their favorite countries at up to 55% discounted calling rates. Web.