Factor and impact analysis (400 words):
• External and internal factors: identify any relevant external and internal factors that may impact the topic you choose (e.g., globalisation, technology, social expectations).
• Impact on your company: Critically explain the positive and negative impact on your company based on evidence (e.g., research results, quality business reports)
Recommendations (400 words):
• Recommendations: Generate recommendations derived from your investigation of the external and internal environment, positive and negative impact on your company. Especially, connect your recommendations to one of the four management functions (planning, organising, leading and controlling) and propose how you recommend the CEO to implement them.
• Evaluation of recommendations: Evaluate your recommendations using management models (e.g., SWOT analysis) to inform the CEO the potential benefits and costs/risks of the recommendations.