Marketing and Finance at Google
It was estimated, when American men meeting troubles, more than 60 percent of them would like to choose Google for help, and Google will give answerers within three seconds.
By June 2000, Google was the biggest search engine on the web solving eighteen million queries a day. But, the strength in terms of manpower was still less than a hundred. The capacity of answering was increased almost three times after than by the end of 2000 by sixty million searches per day that was doubled in early 2001. That shows how fast the company advanced in terms of technological advancements. Europe and Asia were also afterwards in its agreement list.
Google uses centralized management system where main decisions are made at the central location of the company. In order to get into foreign markets, Google should adopt a decentralized system of management where branches in foreign countries can make independent decisions (Cullen & Parboteeah, 2005).
Indeed, the company has a deep history which dates back to 1995. The company enjoys a big revenue size which has also reduced the rate of growth. In essence, it has been noted that the company faces various challenges in regard to the social, financial, and technical issues.Importantly, the rise of Facebook, vertical search, and the lack of diversity are some of the crucial challenges facing the company. It is therefore important that the company embarks on increasing its innovative capability and growth. Lastly, it cannot be disputed that the revenue and the profitability of the company keeps on rising over the years.
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