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Phoenix Enterprises Case Study

Case Study - Phoenix Enterprises, Inc., Part C

General Information

Business Case Scenario: Phoenix Enterprises, Inc.

Phoenix Enterprises, Inc. is a privately-held technology firm. Founded in 2015 as an “Internet of Things” company with just 10 employees, Phoenix has grown rapidly by providing secure network-connected facilities and operations for businesses and government organizations, enabling more efficient operations and cost savings.

· Headquarters in Boston, MA with 254 employees.

· Small satellite locations in New York, NY; San Francisco, CA; Atlanta, GA; and Houston, TX. Each with approximately 30 employees, most of which support sales and customers service.

· Revenue:

2015: $14M

2016: $31M

2017: $45M

2018: $57M

2019: $65M

· Business Objectives:

1. Financial – double revenue ($114M) by end of second quarter, 2021

2. Human Resources – acquire and maintain a skilled and engaged workforce that exceeds customer expectations

3. Sales & Marketing – create a strong brand position and grow customer base (double west coast customers)

4. Innovation – stay on the cutting edge of technology to provide market-leading, effective, and secure products

Case Study Assignment

The HR Director calls you into her office. She tells you that she just left a meeting where the CEO said he is considering eliminating all employee wellness and work-life balance programs. He recently attended a conference where a presenter argued that those programs aren’t effective in helping employees and are a waste of money. The CEO sees this as a potential opportunity to increase the company’s profits, but the HR Director is convinced that this would be a mistake.

· She asks you to conduct an analysis to show the value (or lack of value) the Phoenix Employee Wellness and Work-Life Balance Program provides.

· Identify metrics:


o What metrics may be important in determining the return on investment of the Employee Wellness and Work-Life Balance Program?

o When selecting metrics, consider the cost of the programs as well as their potential impacts on employee performance, retention, recruiting, or other areas.

· Describe a realistic and effective data collection plan for the metrics you selected.

· After the data has been collected, what statistical tests do you recommend? What would you expect to learn based on each test?

· Describe your recommendations based on the results of the data analysis. Explain what aspects of the program you would recommend eliminating, keeping, or modifying.

· How would they impact Phoenix’s business objectives (Financial, HR, Innovation, Sales/Marketing)?

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