Women of Color and Their Representation in the Cosmetics Industry
This has since created a shift in the beauty industry towards inclusivity and diversity of all races, genders, ages, and sizes.
One could be because it’s not easy to make colors to truly match anyone and two it could be too much to make. I can now say that they are both not valid. In the article “Not Fair: Are Darker Foundation Shades Harder and More Costly to Make?” by Get the Gloss in May of 2016, they revealed while working with the company No7 “...creating foundations for darker skin tones was neither hard nor more expensive to do….” This means companies need to get on the larger shade range productions with more dark tones that actually match darker women without them mixing three different colors of foundation from different brands.
166). Barbie is known for her “perfect” looks, hair, and makeup. The doll is said to have the “Barbie effect” on younger adolescents, as their notions of what is attractive have been shaped by the doll. Barbie’s body proportions and features are, nevertheless, not achievable by human women. By the early 1960s Barbie “opened new dreams for girls that were not accessible” (“Life in Plastic,” 2005, p. 169). Yet, this doll has impacted millions of young girls and played a huge role in their behavior at an early age. According to M. G. Lord, the writer of Barbie’s biography, Barbie is “the most potent icon of the American’s popular culture in the late 20th century. The beginning of a young tween or teen girl’s first experimentation with applying cosmetics can be seen as a rite of passage as well as development toward a feminine identity (Cash, Rissi, & Chapman, 1985). Indeed, it is during early menarche that the female adolescent becomes more concerned with her appearance. In American culture, young female adolescents tend to emulate beautiful women. Advertising tells us that makeup holds the promise to women of bringing out their inner beauty and transforming them to have higher self-esteem.
Back in 2014, Johnson and Johnson announced (paywall) that they removed any traces of formaldehyde from their baby shampoo—despite the fact that the chemical had never been in high enough concentrations to have been proven to cause any harm to any infants. Woodruff thinks that a similar pressure from consumer groups—particularly on behalf of women of color—could cause cosmetic companies to reformulate their products to remove some of these chemicals.
Cash, T. F., Rissi, J., & Chapman, R. (1985). Not just another pretty face: Sex roles, locus of control, and cosmetics use. Personality and Social Psychology Bulletin, 11(3), 246– 257.
Lerner, R. M., Karabenick, S. A., & Stuart, J. L. (1973). Relations among physical attractiveness, body attitudes, and self-concept in male and female college students. Journal of Psychology, 85(1), 119–129.
MediaSmarts. (n.d.). Body image: Toys. Retrieved from the MediaSmarts website: www.mediasmarts.ca/body-image/body-image-toys
Miller, L. C., & Cox, C. L. (1982). For appearances’ sake: Public self-consciousness andmakeup use. Personality and Social Psychology Bulletin, 8, 748–751.
Life in the plastic. (2005). In M. L. Damhorst, K. A. Miller-Spillman, & S. O. Michelman (Eds.), The meanings of dress (2nd ed.; pp. 166–169). New York: Fairchild.