How to Launch a New Line of Clothes for Teens
next, do more practical things like developing pricing, distribution and communication plan.
Many up and coming designers do all of their own production. Maybe the handmade aspect is a cornerstone of your brand, and you’ll always touch production even as you scale. Growth, though, is generally dependent on outsourcing at least some of the work. If you’re starting out from your home, be sure your studio is set up to accommodate flow from one machine to the next, has ample storage, considers ergonomics, and is an inspiring space where you’ll be motivated to spend time. Step 3. Fabric sourcing and textile design. fabric sourcing has a lot to do with who you know. Building a network in the industry can help you access contacts for fabric agents, wholesalers, and mills. Step 4. Develop seasonal collections. The fashion industry operates on a seasonal (fall/winter and spring/summer) cycle, and working backwards from each season means that development of a collection can start a year out or more. Your design and development period and delivery dates depend on your customer and your launch strategy, Sarah says. If you’re selling wholesale, buyers will need to see your collection a month before fashion week. Step 5. Wholesale and consignment. wholesale plays a huge part in growing her brand over the last few years. When you’re just starting out, a lot of stores won’t want to take a chance on you unless you’re open to a consignment agreement, meaning that stores only pay you when an item sells. Wholesale, on the other hand, generally refers to being paid up front for the items. “Everything is a double-edged sword, but I find if you start with consignment, everybody wins. It's a lot easier for stores to take your whole collection, as opposed to just one or two pieces, because they have nothing to lose. As a designer, it’s not the best scenario profit-wise, but at the same time you get your name out there. You build a brand that way.” Step 6. Markets, pop-Ups, and retail. It took 11 years to be in a position to seriously consider her own retail boutique. But it’s not a leap—it’s a move that she’s been grooming herself to make. Throughout the evolution of her brand, she used local markets like Inland to gain more insight into her customer, test her merchandising, get exposure, and build relationships in the industry.
Sometimes it is better to direct activities towards the buyers and sometimes the user. In addition to analyzing the market, one must also analyze his competition. The nature and degree of competition in an industry can be associated with five fundamental features namely: the threat of new entrants, the bargaining power of customers, the bargaining power of suppliers, and the threat of substitute products.