How to Launch a New Line of Clothes for Teens
Then procees to your merket segment - do the segmentation, choose your targer audience, and develop positioning appealing to it. next, do more practical things like developing pricing, distribution and communication plan.
It took 11 years to be in a position to seriously consider her own retail boutique. But it’s not a leap—it’s a move that she’s been grooming herself to make. Throughout the evolution of her brand, she used local markets like Inland to gain more insight into her customer, test her merchandising, get exposure, and build relationships in the industry.
The nature and degree of competition in an industry can be associated with five fundamental features namely: the threat of new entrants, the bargaining power of customers, the bargaining power of suppliers, and the threat of substitute products.