How to Launch a New Line of Clothes for Teens
If you’re selling wholesale, buyers will need to see your collection a month before fashion week. Step 5. Wholesale and consignment. wholesale plays a huge part in growing her brand over the last few years. When you’re just starting out, a lot of stores won’t want to take a chance on you unless you’re open to a consignment agreement, meaning that stores only pay you when an item sells. Wholesale, on the other hand, generally refers to being paid up front for the items. “Everything is a double-edged sword, but I find if you start with consignment, everybody wins. It's a lot easier for stores to take your whole collection, as opposed to just one or two pieces, because they have nothing to lose. As a designer, it’s not the best scenario profit-wise, but at the same time you get your name out there. You build a brand that way.” Step 6. Markets, pop-Ups, and retail. It took 11 years to be in a position to seriously consider her own retail boutique. But it’s not a leap—it’s a move that she’s been grooming herself to make. Throughout the evolution of her brand, she used local markets like Inland to gain more insight into her customer, test her merchandising, get exposure, and build relationships in the industry.