How Should New Media and Traditional Media Exist and What Are the Differences Between New Media and Traditional Media?
Both serve to keep their viewers informed and involve tedious procedures before getting the end product. Also, serve the same target audience be it electronic or print. However, with the drastic increase in internet users, social media has minimal censorship as it is unachievable with the vast volume of websites, unlike traditional media. Furthermore, new media tends disseminate messages faster than traditional media due to the short time needed in posting. Lastly, it provides opportunities for users to socialise and network. New media has its foundations built on traditional media and definitely has improved services and caters to the generations born in the era of technology. They key success, if new media is to ever succeed traditional media, is advanced technology in internet. Although social networking through new media has increased crime rates, it is one of the shortcomings that can be eradicated. With technology, new media has definitely exceeded the abilities of traditional media as an advertising alternative and smoothened the process of gathering concrete information for news articles. Ease in obtaining information and flexibility has also encouraged traditional media followers to convert to new media. With technology backing new media, is it possible traditional media will one day cease to exist?
Younger generations prefer searching the net to reading print newspapers. Television is also losing points steadily. At the same time, the Internet and especially social networks are becoming more and more popular. Popularity of the Internet is due to its accessibility and multi-functionalism (O’Reilly, 2005). Internet users are attracted by the variety of options offered.
At the same time, support must be given to local content producers. Market research should also be diversified. Finally, best practices should be adopted in the evaluation of current internet standards and web development.
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