How Should New Media and Traditional Media Exist and What Are the Differences Between New Media and Traditional Media?
In terms of dollars spent, digital research firm eMarketers(1) estimated that businesses would spend $104.32 billion on traditional marketing techniques in 2021. One characteristic of traditional media is that it requires a large advertising budget. For that reason, and because of the emerging popularity of new media, businesses are starting to diversify their marketing strategies to include less traditional mediums, as well.
Although social networking through new media has increased crime rates, it is one of the shortcomings that can be eradicated. With technology, new media has definitely exceeded the abilities of traditional media as an advertising alternative and smoothened the process of gathering concrete information for news articles. Ease in obtaining information and flexibility has also encouraged traditional media followers to convert to new media. With technology backing new media, is it possible traditional media will one day cease to exist?
For instance, researchers note that there is certain decrease in newspapers circulations in many countries (Cervenka, 2005). Younger generations prefer searching the net to reading print newspapers. Television is also losing points steadily. At the same time, the Internet and especially social networks are becoming more and more popular. Popularity of the Internet is due to its accessibility and multi-functionalism (O’Reilly, 2005). Internet users are attracted by the variety of options offered.
Finally, best practices should be adopted in the evaluation of current internet standards and web development.
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Keen, A. (2010). Why we must resist the temptation of web 2.0. In B. Szoka & A. Marcus (Eds.), The next digital decade: Essays on the future of the internet (pp. 51-56). Washington: Techfreedom.
Logan, R. K. (2010). Understanding new media: Extending Marshall McLuhan. New York: Peter Lang.