What Does New Media Bring to Human Life?
Through technological advances these networks now have a worldwide audience. Consequently, this has caused civilization to shift more toward a one world culture. Furthermore, the implications of what a global culture could bring and how it will affect kids today has global critics taking notice of the transition.
Facebook allow its users to chat with each other, to see each other’s pictures, and to comment on any post. Which is very useful in the business and marketing world. The ability to see other’s pictures, comments, and other personal information, makes privacy a major issue.
Television marketers are currently striving to determine how they can use social media to woo viewers. According to Johnson (2011), serendipity contributes in getting viewers to tune-in. Johnson (2011) estimates that 2 out of ten people watch a show or movie on television because they saw something on Facebook, Twitter, YouTube, or other such sites. Social media has also given rise to a new generation of critics. The media enables members to partake and contribute to real-time experiences. Many people are beginning to pay attention to how others feel about a movie before and after watching it. However, it has not yet been established how such criticism is affecting the decisions of others.
Evans, D 2008, Social media marketing: an hour a day, Wiley, New York.
Filice, M & Young, S 2011, ‘From mainstage to movies to media: sustaining the live and performing arts through artistic convergence and the Balaban and Katz philosophy of continuous performance’, International Journal of Arts Management, vol. 14 no. 2, pp. 48-56.
Johnson, RL 2011, ‘Corporate strategy and the social networking phenomena’, Journal of Service Science (19414722), vol. 4 no. 2, pp. 1-10.