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What Does New Media Bring to Human Life?

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The media plays a significant role in people’s everyday lives. Whether through social sites, TV, radio or cellphones. The influence is undeniable. These influences have caused a lot of controversy to arise. One belief is that the media has negatively impacted society. On the contrary, others feel it has had a positive effect, creating social integration that might not have occurred before mass media

Through technological advances these networks now have a worldwide audience. Consequently, this has caused civilization to shift more toward a one world culture. Furthermore, the implications of what a global culture could bring and how it will affect kids today has global critics taking notice of the transition.

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Social media is a controversy topic in today’s society. Some people think that social media destroys human interaction and real life human relationships. While others think that social media is a bless to humanity. Social media makes human interaction much more convenient and much faster than real life human interaction, it makes globalization a reality, it gives a chance for introverted people to express themselves, and it also benefit develop international relationships whether its business or social. Social media makes it easy for people to communicate and interact with each other anytime anywhere in the world. People can stay connect to their families and loved ones no matter how far they are from each other. Social media has made communication a lot more easier than ever before. Now, with a touch of a button people could communicate with anybody any where in the world. Websites such as Facebook makes communication with others an easy task. Facebook improved commucnication and even made communication a better experience. Facebook allow peole to share photos, post comments, and view people’s personal information. With almost 500 million users accounts, facebook is considered to be one of the most popular social media websites,most of the people use it as a substitute for real life human interaction. According to Forbes, there are about 1 billion social media accounts all over the world, these accounts makes almost all of the countries of the world connected with each other.Social media is a very common in today’s modern world, social media is considered to be one of humanity’s greatest achievements and accomplishments. Never before humans were connected to each other as in today’s world. and almost everybody has a Facebook account, there are about 500 million Facebook accounts

Facebook allow its users to chat with each other, to see each other’s pictures, and to comment on any post. Which is very useful in the business and marketing world. The ability to see other’s pictures, comments, and other personal information, makes privacy a major issue.

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Eleven per cent of the respondents noted that they network as they watch movies in the theatre. The question is what these people do on social networks as they watch programs and movies. Evans (2008) found that social networking is a give and take affair because 33 per cent of people on social networks post their own thoughts and opinions, while 67 per cent are either reading or listening and responding to what others are saying

Television marketers are currently striving to determine how they can use social media to woo viewers. According to Johnson (2011), serendipity contributes in getting viewers to tune-in. Johnson (2011) estimates that 2 out of ten people watch a show or movie on television because they saw something on Facebook, Twitter, YouTube, or other such sites. Social media has also given rise to a new generation of critics. The media enables members to partake and contribute to real-time experiences. Many people are beginning to pay attention to how others feel about a movie before and after watching it. However, it has not yet been established how such criticism is affecting the decisions of others.

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In conclusion, social media or the so-called “Facebook effect” has changed how we socialize, gather information, and work in many ways. Communication, literacy, business and marketing, relationships, politics and culture are the key areas noted to have been greatly affected by this vast and growing social media hype. It has become a company that has changed social life in the United States and around the world. It has been visible and powerful in shaping how we look at the world. While it has its numerous benefits, social media should be used responsibly without disregarding the basic principles of ethical conduct.

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Evans, D 2008, Social media marketing: an hour a day, Wiley, New York.

Filice, M & Young, S 2011, ‘From mainstage to movies to media: sustaining the live and performing arts through artistic convergence and the Balaban and Katz philosophy of continuous performance’, International Journal of Arts Management, vol. 14 no. 2, pp. 48-56.

Johnson, RL 2011, ‘Corporate strategy and the social networking phenomena’, Journal of Service Science (19414722), vol. 4 no. 2, pp. 1-10.

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