Is There a Generational Approach to Leisure?
Therefore, creating a memorable experience for the young people is imperative in making them lifetime clients of a particular destination (Strokes, 2010). The youth are challenged by the fact that they do not have much information on various destinations and they only look for any available destination that will give them pleasure. Creating and providing information about the organization and destinations is critical in reaching out this target market. Such information may be in brochures or mailing lists providing information about different tour destinations, the experiences that they provide as well as the cost of that experience (Morgan, 2006). To reach out the youth as the target market, it may involve adjusting prices to fit the young people. As indicated earlier young people do not have, enough resources or money and they therefore look for the lowest priced destinations, which can provide the adventure and the experience they are looking for. Because the young people may not be widely travelled, they rarely look for experience as much as for the adventure. Pricing the ticket packages, the hotels with a specific destination and experience for young people at affordable prices will be the winning edge for attracting the young people who want to have fun, pleasure while saving on the expenses (Clow, 2003).
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