How the Vision Statement and Mission Statement of Amazon Company Influence Its Overall Success
This characteristic is a response to consumers’ use of “convenience” as a criterion when evaluating the quality and attractiveness of online retail services.
Amazon vision statement focusses on dominating at the global level while giving its customers worthwhile shopping experience. The mission statement theoretically gives the steps that the company considers feasible and applicable to achieve this vision. In this case of Amazon, the mission statement is all about the attractiveness of the overall service that the company has in store for its clientele. Particularly, Amazon points at the affordability and other customer-friendly elements that distinguishes the company (Salem Khalifa, A. (2012). The success of the model adopted by this establishment highly depends on the mission and vision, together with the core values, which are fundamental to the running of the operations of this company. Based on the wide range of products that Amazon deals with, these values come in handy to ensure the firm does not compromise or deviate from the expectations of its mission and vision statements.
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