Project Report on Head and Shoulders Shampoo Marketing
S. market in November 1961 as a blue-green shampoo solution.
The value delivery chains relates it-self to supply chain i.e. how it partners with suppliers and distributions from formulating raw material and distribution of its produced. H&S being a P&G’s daughter company, takes a good leverage of good distribution channel and supply chain. Prominently H&S sold in India is mostly shipped from Gulf countries. With the introduction of sachets of denomination Rs.1 and Rs.3, H&S reached the rural market easily. With more and more free sample distribution and blind-test, the company is quite successful in value delivery chain.
After doing some maketing research, the company transfered the image of Head & Shoulders by sponsoringg some TV programs and changing the packaging of the products and finally transfered Head & Shoulders to be a more vibrant brand.Recently, P&G finally took the plunge and decided to clean up its act and wash its supply chain clean of bad palm oil, which means P&G joined a group of other palm oil traders and consumers in committing to no deforestation (Areeba, 2014). Also, Head & Shoulders said it will know the provenance of the palm oil and work with its suppliers and farmers to improve sustainablity, and promised that there will be no deforestation in its palm oil supply chain by 2020 (Paul, 2014). According to Head & Shoulders’ current situation, I think it is necessary for Head & Shoulders to do a marketing plan to change its current public image in consumers’ mind, otherwise, it will lose more market share.
In short, the young adults are going to be the main target of H&S.
Areeba Hamid. (2014). Consumer power! Procter & Gamble decedes to wash its bad palm oil away. Retrieved from http://www.greenpeace.org/international/en/news/Blogs/makingwaves/procter-gamble -commits-to-no-deforestation/blog/48849/
Harish B. (2007). Head & Shoulders: Marketing Hair Soft & Dandrufff Free. Retrieved from http://marketingpractice.blogspot.com/2007/06/head-shoulders-making-hair-soft.html N.A. (2013).
Head & Shoulders Marketing. P1 N.A. Project Report On Head And Shoulders Shampoo Marketing. Retrieved from http://www.ukessays.com/essays/marketing/project-report-on-head-and-shoulders-sha mpoo-marketing-essay.php#ixzz30uAzO03u
N.A. Research for Head & Shoulders. Retrieved from http://www.docstoc.com/docs/66126016/Research-for-Head-and-Shoulder Paul Snell. (2014).