Head & Shoulders Shampoo: Geographic Coverage
Procter & Gamble (P&G) can be an American company headquartered in downtown Cincinnati, Ohio, USA. Its products include foods, beverages, cleaning and personal care products. In 2011, P&G recorded $82. 6 billion us dollars in sales. Lot of money magazine placed P&G at fifth host to the "World's Most Admired Companies" list, which was up from sixth place this year 2010. Procter & Gamble is the only Fortune 500 Company to issue C Talk about common stock.
Urban area. The urban areas like Dhaka, Shyllet ,Chittagong, Rajshahi, Barisal,Khulna, Bogra ,Cox’s bazar, Memensing, Ishardi, Pabna etc. So the people of these areas are economically forward than the other districts’s people. They are first priority consumers. Sub-urban area: The sub urban area of our country arecomilla,narayanganj,moulovibazar,rangpur,etc. The people of these areas are not somuch like people of urban area but like they are familiar with this types of product.sothey are second priority customer of head & shoulder shampoo. Rural area: There are numerous rural area in Bangladesh.They are developing but notso fast to be associated with this types of products.There are a few people who areinterested to buy this types of product but the number is so low that the company cannot provide this product to rural areas. Head & Shoulders has been winning the trust of men around the world for morethan 50 years. They are committed to making the best hair products for men byconstantly improving their product through research and clinical testing (more than 200clinical tests, and counting). All this has earned them the pretty impressive distinction ofbeing the number one best-selling shampoo in the world among men. As a part of southasia is the biggest market place they cover 60% men to provide their shampoo.
Head & shoulder shampoo follow this segmentation because this segments areassociated with selling of this shampoo. As we mentioned above-
Ordinarily, H&S is positioned as anti-dandruff product which clear flakes with one wash. As the market leader it has successfully acquired the niche market of anti-dandruff segment. The effective distribution channel and deep penetration in the rural market has boosted up the sales in past year making it a leader. According to annual report of H&S 2011 the quote states “H&S was relatively small, primarily north American brand a decade ago. We invested in combination of marketing and product innovations and began to expand the brand globally. Since then w have more than tripled sales and H&S is now the largest shampoo brand in the world.”