How the Vision Statement and Mission Statement of Amazon Company Influence Its Overall Success
Based on this business analysis case, Amazon’s mission statement focuses on effective and high-quality service. For example, the company emphasizes target customers’ convenience in accessing the best selection of products in the e-commerce market.
Over time, the company added electronics, furniture, and jewelry. Now, the mega-retailer sells just about anything a customer could want online. Many people thought that Amazon would fold during the dot-com bubble burst, but the company survived and went on to become one of the biggest retailers in the United States. Over time, the company acquired several other retailers, as well. It now owns Zappos, Shopbop, Goodreads, and others. Amazon also launched its own product lines, including Kindle e-readers, Amazon Prime, Echo and Fire tablets. It also created its own television show and movie exclusives, becoming a major media conglomerate. One of the things that sets Amazon apart is its use of user-submitted reviews. Personal product reviews are encouraged, with users submitting their experience, pictures or video. This approach helps other customers make informed decisions before making a purchase. Each month, Amazon.com has over 130 million visitors. In recent years, Amazon has changed how customers expect to receive deliveries and online orders. Rather than rely on the postal service, Amazon uses independent, third-party shippers. And to accommodate rush orders, such as two-hour delivery windows or same-day shipping, Amazon hires independent contractors through their Amazon Flex program. This approach helps them nimbly react to customer needs, regardless of time of day or the day of the week. From humble and niche beginnings, Amazon has expanded to be one of the biggest and most well-respected companies in the nation. And with a growing presence in other countries, Amazon has positioned itself to be a major global company. With its advances in product offerings, original products and programming, and delivery services, Amazon shows the potential to continue to grow on an unprecedented scale. Its success is mainly attributed to its approach to its customer. As described in its mission statement, everything Amazon does is about enhancing the customer experience.
It is a value closely linked to the motivation of the employees to be inventive in what they produce and showcase to the clients. It is the push behind Amazon’s emphasis on going for best-talented individuals with a passion for e-commerce. The company associates this with the potential for a person to become the best when it comes to satisfying the needs of the company to deliver nothing short of top results. Amazon also understands that all these aspects can only become a reality through pooled efforts supported by trust between its different players as shown in the last value (Eși, M. C. (2014).
All the focus has to be on the customers, but then there are other parts of a business too that add value to it. So, it lacks both specificity and clarity. However, one area where Amazon’s mission statement is still really full of impact is in terms of brand image. It has positioned itself as a customer oriented brand and that is what its mission statement is all about.
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