Evaluate How Each Category of Stakeholder Impacts the Overall Success of Amazon Company
If, on the other hand, they are employees, they typically hope for interesting tasks, a safe work environment, job security, and rewarding pay and benefits. If, yet again, the stakeholders are members of the community surrounding a business, they usually wish that the company not harm the physical environment or degrade the quality of life within it.
For example, Amazon’s corporate social responsibility efforts must consider investors’ interests on the financial performance of the e-commerce business. The company must also address governmental interests regarding consumer protection and international retail. These considerations show that Amazon’s corporate social responsibility strategy is satisfactory, but has room for improvement.
Amazon is, nonetheless, accountable for its carbon footprint especially with regard to the material used and disposed in packaging of the goods delivered to the customers and the means of transportation used. With the increasing green purchasing habits of customer, Amazon is now considering the impact that being responsible for the environment is crucial for the profitability of the company. Thus, this makes community a key stakeholder, considering the present situations, wherein, it constitutes high power and high interest with regard to responsible purchasers (Godelnik, 2011). Amazon takes community and environmental issues as least prior in making strategies. However, analysts and publics alike have raised ample concerns for the carbon footprint of Amazon in the making of Kindle and the packaging and delivery of the products customers buy online from the Amazon e-store. A source of concern is the fact that Amazon is yet to disclose its environmental impact reports. Such concerns are putting Amazon in a negative place in the minds of the ‘responsible’ consumers and thus, shaping a bad public image of the company. In order to avoid extenuating circumstances, Amazon will have to publish a CSR report in order to disclose its environmental impacts. This calls for taking into account the carbon footprint of the company and going ‘green.’ Thus, this indicates that CSR does not primarily affect the company but the company has stepped into a position where it will have to shape its strategy round CSR issues as a response to public appeal (Godelnik, 2011). The stakeholders of Amazon are managers, directors, strategic partners, employees, customers and community, wherein, key are customers and community at the time. In line with environmental pressures, Amazon is most likely to be affected with social responsibility and will have to shape its corporate strategy to disclose its carbon footprint and go green to suit its responsible customers’ demands and make good its public image.
It is team oriented organized by product. Amazon’s web site offers the ability to present a broad range of merchandise. Well organized and easy to navigate help and FAQ pages make the difference in smooth shopping experience. Building a customer community helps to keep customers coming back to the site. It also helps shoppers identify with the brand. Amazon has built a loyal customer base of millions, thanks to a highly efficient web buying experience and outstanding customer service. With some controlling interest in popular Web sites, word-of-mouth from users, the ease of communication using e-mail and options such as gift certificates, Amazon.com has created one of the most popular home-shopping sites today.
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Godelnik, R. (2011). Why Amazon Needs to Come Clean about its Carbon Footprint. Triple