The Sudden and Smoldering Crisis Phases and the Challenges for a Leader to Be Successful
We want to emphasize that it is often the mishandling of crises, not the crises themselves, that can have the most severe consequences for a firm. What differentiates those firms that thrive following a crisis from those that do not is the leadership displayed throughout the process.
The length of each phase depends on the efficiency of the management in dealing with the crisis. It is the management responsibility to try to solve the crisis using everything it can, beginning with self confidence, going through using all the skills, and ending by having the ability to absorb the public’s anger or fear without harming the firm’s income or reputation. If a crisis is solved by a manager without the public hearing about it then the manager has proven his brilliant capability. This is considered one of the most important stages in a crisis-if not the most important. In it, a problem is first recognized and it can be either solved and ended forever, or it can expand and lead the way to complete destruction. Crisis can occur after this stage easily because of fear of facing the “storm” or the problem by ignoring it. The general response in this stage is either shock, or denial and complacency.
Without a sound leadership however, there may be crisis management plans and teams, while the organization will not escape the impacts of the crisis when it occur. Therefore, it is prudent for all organizations and other institutions to develop a reliable, effective, and dependable crisis management leadership that can be instrumental in guiding the organization towards effective management of crises.
Effective Crisis Management. “The Tylenol Crisis, 1982.” University of Florida, not dated. Web.
Kaplan, Tamara. “The Tylenol Crisis: How Effective Public Relations Saved John And Johnson.” The Pennsylvania state university, 2010. Web.