Situation Analysis for Samsung
It is known for its technologically advanced products such as mobile phone, tablet, TV/audio/video, camera, camcorder, home appliance, pc, peripherals, printer, memory cards and other accessories. Samsung heavily invest in technology, product design and human resource. This is because human resource plays a major role for the success of every organization.
Its limited customer base in the US is not reliable enough and may lead to limited revenue and profits. That can become a persistent issue for the company. They need to expand internationally and incorporate a new consumer demographic to thrive.
With the world becoming more globalized and digitally oriented, governmental authorities have begun issuing their guidelines which are increasing legal and regulatory threats to companies around the globe. Samsung is no exception to these rules. Laws differ from market to market, and these strict regulations cause a hindrance in operations. Failure to comply could even result in a complete shutdown in the respective market which may be fatal for Samsung.It is one of the few firms that have managed to adapt to the emerging technologies very fast. However, it is a nightmare trying to figure out what some of the competitors can do with this same technology. Another threat that this firm faces is the stiff competition posed by rival firms. This industry is one of the most competitive industries in the world (Samsung mobiles, 2012). Any slight mistake by the firm may result in a situation where its market share is taken over by other rival firms.
The entire SWOT analysis can, and should, make the managers think more deeply and systematically into the business evaluation process. A careful and thoughtful analysis should bring into the balance of Samsung’s advantages and vulnerabilities Recommendation should review and check their marketing strategy, should use just-in-time (JIT) inventory management.
Cheap Samsung phones. (2012). The history. Web.
Montgomery, A. (2012). Apple and Samsung on the rise in Best Global Brands ranking. Web.
Samsung mobiles. (2012). Samsung history. Web.
Yodhia, A. (2013). Sample of SWOT Analysis: Samsung case. Web.