Is the Coca-Cola Company Doing a Good Job of Adjusting to the New Business Environment Created by the Coronavirus Pandemic?
These actions will inevitably speak louder than words in a world where companies are increasingly advertising a message of “we are here for you.” By consciously providing empathy and care during this crisis, companies can build a foundation of goodwill and long-lasting emotional connections with the communities they serve.
In this paper, we design a new relationship audit template to help B2B firms weather the immediate crisis at hand and position themselves more strategically for the future (Courtney H. 2001).
Yes, there are issues in the odd countries here and there on availability in some of the logistics for drivers or having to swap drivers at borders. But generally speaking, we've been able to adapt, and it's great strength of having ultimately a local supply chain in each country.” While CO2 shortages have been creating concern for some companies, Coca-Cola says this is not a current issue for its company: “We're aware of the challenges, particularly in the US, due to the bioethanol raw gas feedstock sourcing depletion, but our team has got a number of contingency plans in place, and we don't see an issue in the foreseeable future at this point.”
Courtney H. The McKinsey Quarterly. 2001. Making the most of uncertainty; p. 38.
Distilled Spirits . Retrieved on April 27, 2020 from. 2020. Distilleries making hand sanitizer to fight COVID-19.
Doney P.M., Cannon J.P. An examination of the nature of trust in buyer–seller relationships. Journal of Marketing. 1997