Prospective Employees or Customers of John Hopkins Medical Center
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Health and well-being efforts can be most effective when supported by these social influences. For instance, coworkers can encourage one another to drink more water, take a walk during lunch, or join a softball game after work. Executives at Johns Hopkins Medicine help by participating in one health promotion activity each quarter. They include employee health as a topic on meeting agendas, and regularly attend health promotion committee meetings. The goal for 2017 was for all 12 organizational units to increase their scores on the CDC ScoreCard by offering more policies, environmental changes, benefits, and other resources. The ScoreCard helped the organizational units assess their health promotion programs, identify gaps, and prioritize high-impact strategies to promote employee health and well-being.
There are also special programs for women and children. On time bases, there are some medical seminars conducted by the hospital targeting a certain group for example the youth to train them on different medical issues like HIV-Aids. These are part of its social corporate responsibly. When developing a marketing strategy, it is important for a business to understand the effects that this strategies will have on the outside world. The needed effect is persuasion to potential customers and maintaining the already existing ones. Partnership includes having a good relationship with the outside world; these are people who affect the business for example creditor’s banks and the society. When there is good partnership, the hospital will be self marketed by the people as they refer other to the facility. To have a good relationship involves offering quality and affordable services to the people and meeting ones obligations as people expect them done (Möller, 2006).
The Johns Hopkins Hospital official website.(2010).
McNamara, P. (2009). 5 ‘marketing opportunities’ for hospitals. Network World, 26(20), 34. Retrieved from MasterFILE Premier database.
Möller, K. (2006). Marketing Mix Discussion – Is the Mix Misleading Us or is We Misreading the Mix?. Journal of Marketing Management, 22(3/4), 439-450. Retrieved from Business Source Complete database.