Japanese Food in Japan
Western food comes in as many types as there are nations, with Italian and French now being very popular. Then there is fast food, offered by such outlets as McDonald's, Pizza Hut, and the like. On any block of a Japanese town, one is likely to find eateries offering a rich mixture of food choices. One finds, too, the Japanese eat meals that show a variety of foreign influences, without much cognizance of what influences come from which countries—for breakfast, they are as comfortable with ham and eggs, salad, buttered toast, and coffee as they are with a traditional breakfast fare, consisting of rice, miso soup, seaweed, and grilled fish. Lunch could be a plate of spaghetti with tomato sauce (originally Italian), hot bowls of rice with delicious, spicy toppings (originally Korean), or a steaming bowl of ramen noodles with soup (originally Chinese).
As the time goes by, people are more selective nowadays. They would like to choose a good quality food, with a good portion, with a good branding, and willing to pay with a reasonable price. There are some students are willing to pay high price for one meal because they want to try a new restaurant or a new cuisine with a good quality of the food. Thus, all restaurants have to try their best to meet the customers’ expectations. Besides that, they also have to recognize every aspect of their business has an impact on customer service because involve face to face customer contact and the supply in food has growing day by day. Each restaurant has to boost them self to improving customer service that involves making a commitment to learning what our customers’ needs and wants are, and developing action plans that implement customer friendly processes. The writer finds this issue interesting because nowadays people often ask the simple question like “Where are we going to eat? I love Japanese foods especially sushi. Where can I get a delicious sushi with ideal price, good service and good place to hang out?” When people decide to choose a Japanese restaurant, there are some factors that influence their decision making, such as customer’s emotion, satisfaction and brand loyalty. It is very important to know customer’s behavior in order to build a long term relationship. Therefore, the writer has chosen the title “An assessment of Sushi Zanmai Malaysia popularity among university college students.”
Food creates the identity of people in that, when one interacts with other people from other cultures, he or she identifies different cuisines that they call their home food. These differences bring in cultural diversity, which is part of globalization. Indeed, food culture has been identified as a means of looking at global issues, since it is used to bring people together (Ceccarini 3).
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