Tobacco and Its Brief History and Its Significance Throughout the History in Economy and Commodity
These countries are the exceptions to the rule, however. Tobacco farming constitutes a modest source of employment in most countries and tobacco manufacturing employment constitutes well under 1% of total manufacturing employment in most countries. Several countries derive 10% or more of total government revenues from tobacco taxation. However, in most countries, tobacco taxes generate only a few percent of total revenues.
As a result, the tobacco industry would launch a new strategy, largely unprecedented in the history of US industry and business: it would work to erode, confuse, and condemn the very science that now threatened to destroy its prized, highly popular, and exclusive product. But this would be no simple matter. After all, in the immediate postwar years—the dawn of the nuclear age—science was in high esteem. The industry could not denigrate the scientific enterprise and still maintain its public credibility, so crucial to its success. The tobacco industry already had a long history of innovative advertising, marketing, and public relations that had centered on making smoking universal. Starting in the late 19th century, the industry transformed itself to become a model of modern industrial organization and consumer marketing. The industry took a product that had existed at the cultural periphery and remade it into one of the most popular, successful, and widely used items of the early 20th century (Michaels D., 2008). The basic tenet of the highly articulated public relations approach the companies deployed centered on the notion that if the current cultural context was inhospitable to the product, one could—through shrewd and creative public relations interventions—change the culture to fit the product.
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