Investigate the Sudden Changes That Happened to the Consumption Habits of People in Response to the COVID-19 Outbreak.
In addition to the gains in e-commerce, Chinese consumers have also changed their habits in other areas – not all of them are to be found in the digital world.
(Du Z , Wang, 2019) The share of low-income consumers shopping in stores decreased 32.5 percent after news of the outbreak spread, compared to 27.7 percent among high-income consumers.
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