To What Extent Digital Media Has Changed Public’s Values
How much of this information we receive shapes our lives? Mass media as an agent of socialization can prime and/or skew people’s belief system through mere exposure without the slightest clue of it affects. Mass media as an agent of socialization can structure people’s perception on society as a whole by simply using influence, control, and trust.
But today a click or two is enough to read your local paper and any news source from anywhere in the world, updated up to the minute. The Internet itself has been transformed. In its early days—which from a historical perspective are still relatively recent—it was a static network designed to shuttle a small freight of bytes or a short message between two terminals; it was a repository of information where content was published and maintained only by expert coders.
However, in the rapid growing media industry, every journalist should aim at attaining relevance and writing news stories that the audience find interesting. Audience’s interests is determined by the change value it contains and the significance of the change to the individual’s or group’s security (Bercovitch, Aleksandrovich, Kremen, Kremenyuk & Zartman, 2009, p. 603). This is the power that the media has in setting people’s agenda (Seib , 2003, p. 151). Hand in hand with these is the power that other news sources have on setting media agenda. According to a research conducted by McCombs and Shaw, crime, international news and terrorism also have the power to set the agenda for the media world.
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