How Did the Women in the Beauty Pageant in Peru Denounce Violence Against Women in Their Communities to Create Global Awareness?
Instead of giving their bust, waist and hip size, the contestants took turns reciting a roll call of shocking data. One contestant said a girl dies every 10 minutes due to sexual exploitation in Peru.
It went viral. "We definitely had wanted a different Miss Peru," explains Luciana Olivares, content and strategy manager of Frecuencia Latina, the TV network that broadcast the competition, where the Peruvian representative to Miss Universe is chosen. "But it was only during the last weeks where it became obvious that we needed a cry against violence on women." On the prior Sunday, a volunteer working for the national census reported that she was raped while conducting the poll at the home of a man; he is now in police custody, charged with the crime. Social media exploded with #PeruPaísDeVioladores — Peru, country of rapists, Controversy erupted over the hashtag. Prime Minister Mercedes Araoz, who last year revealed she had been in an abusive relationship, said she was upset about the way the country was portrayed on social media: "Peru is more than that."
He was given a suspended sentence and fined roughly $2,000. And although some might find a beauty pageant, especially one that includes a swimsuit portion, a contradictory forum for discussing women’s rights, Newton had this to say: “Women can walk out naked if they want to. Naked. It’s a personal decision. If I walk out in a bathing suit, I am just as decent as a woman who walks out in an evening dress.”