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Daily Routine Management in Poultry Production

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In external environment, the service of the supplier is quite satisfactory. There are various competitors presents for the Al Ain poultry farm. The names of competitor are like al Rawdah, al Khazana, and Tasil etc. There is also big threat of new entrant in the industry. Sometimes the customers try to do bargaining but the Al Ain poultry farm mostly prefer fixed pricing method so there is no chances for doing bargaining. There is huge impact of the political, legal, and economic, social, ethical and technological issued on the company.

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Chickens reared for meat are called broilers or broiler chickens. They originate from the jungle fowl of the Indian Subcontinent. The broiler industry has grown due to consumer demand for affordable poultry meat. Breeding for production traits and improved nutrition have been used to increase the weight of the breast muscle

Commercial broiler chickens are bred to be very fast growing in order to gain weight quickly. In their natural environment, chickens spend much of their time foraging for food. This means that they are highly motivated to perform species specific behaviours that are typical for chickens (natural behaviours), such as foraging, pecking, scratching and feather maintenance behaviours like preening and dust-bathing. Trees are used for perching at night to avoid predators. The life of chickens destined for meat production consists of two distinct phases. They are born in a hatchery and moved to a grow-out farm at 1 day-old. They remain here until they are heavy enough to be slaughtered. This document gives an overview of a typical broiler chicken’s life.

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The lives of the chickens that are raised in the factory farm begin at the hatching machines. Here, thousands of fertilized eggs are placed into incubators which play the role of brooding hens. In the incubator, the temperature and humidify levels are carefully controlled and monitored so as to ensure successful hatching (MacDonald, 2008). In 21 days, the breeding cycle is complete and the chicks are hatched successfully. When the chicks are hatched, they are delivered to the broiler shed where they will be raised for meat. In order to increase their chances of success, it is necessary to transport the chicks to the farm quickly and begin feeding them in the proper environment. Before being transported to the farm factory, the young chicks which will become broilers are administered with vaccinations to help them overcome diseases that are common to chickens. Monitoring the climate conditions is of most importance for chicks since they lack the ability to regulate their body temperature for a period of up to two weeks. Preheating the house is therefore crucial for the survival of the chicks. The air temperature should be 86F while the litter temperature should be 82⁰-86⁰F (Aviagen, 2009).

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In the long run, Indian poultry industry is on cross road – considerable progress is already made but we have to go to miles. Most of the global brands are available in India , still there are some opportunities for technology transfer particularly organic brand . And processing is as good as non-existent .There is a great potential which is yet to be tapped. The market research report ” Vision for Indian Poultry Industry: Current Scenario and Future Prospects” predicts a relatively strong growth for the egg and poultry meat industry, in both the urban and rural areas, in the next two decades

Future of poultry industry depends on Government and Indian Entrepreneurship. There is lot of scope and future prospects for poultry industry in India. If the market of this industry is rightly tapped by the entrepreneurs, it is a “Golden Egg” industry for the future.

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Aviagen (2009). Ross Broiler Management Manual: Chick Management. Web.

MacDonald, J.M. (2008). The Economic Organization of U.S. Broiler Production. USDA.

Nierenberg, D., & Garces, L. (2005). Industrial Animal Agriculture: The Next Global Health Crisis? World Society for the Protection of Animals.

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