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The Cinematic Quality of Yamashita’s Storytelling Method

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Keith Yamashita is the founder and chair of SYPartners, which works with CEOs and their leadership teams to build human-centered and human-focuses companies and organizations

Keith is also an author and essayist on leadership and design, having published in the Harvard Business Review and several journals. He has also lectured at the Yale School of Management, Stanford Business School, and the Jack F. Welch Leadership Center.

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Stories are everywhere. As a leader, it’s up to you to communicate meaningfully about your work and your aspirations. Whether it’s for marketing materials, a client presentation, a unifying story to fire up your team, an investor pitch, or simply a story about you as a person — this 25-minute class with the founder of SYPartners, Keith Yamashita, will teach you how to craft a compelling story that matters to your audience. Keith draws on years of experience helping Fortune 100 companies tell their brand stories, and has developed it into a structure that anyone can use and benefit from. He walks you through the types of stories that leaders need to tell, the components of a great story, the archetypes involved, key methods for crafting and refining your story

You don’t need any prior experience to take this class. But if you’ve ever been moved by a story — and we know you have — you’ll want to remember that feeling and search for it in the creation of your own. Keith founded, and currently serves as chairman of SYPartners. For the past two decades, Keith Yamashita has worked alongside CEOs and their leadership teams to define–and then attain–greatness for their institutions. He has worked with leaders at Apple, IBM, General Electric, Johnson & Johnson, eBay, Nike, and Gap, among others. He also serves on advisory boards, including the MIT Media Lab Advisory Board. And he often advises start-up companies and leaders of new ventures.

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Ultimately, the objective of the training is to help us communicate meaningfully about our work and aspirations

Whether it’s for marketing materials, a client presentation, a unifying story to fire up our teams, an investor pitch, or simply a story about any of us as a person — this 25-minute class with the founder of SYPartners, Keith Yamashita, teaches us how to craft a compelling story that matters to our audience.

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