Financial Status of Netflix
Within another four years its popularity grew to one million subscriber and by the end of 2008 Netflix had 12 million subscribers. Netflix has adopted the code of ethics, for its directors, officers, and other employees to deter wrongdoing and to promote ethical behavior. Netflix wants to maintain a honest and ethical code of conduct throughout its company. In doing so the company would like all report and documents to be disclosed in a full, fair, accurate, and timely manor.
Netflix markets the services of the company through several channels such as broad based media (radio and television), online advertising and strategic partnerships. The marketingservices of the company include free trial memberships to new members.
Net income benefited from Marketing decrease of 23% to $938.2M (expense). Basic Earnings per Share excluding Extraordinary Items increased from $1.41 to $3.25.
Godet, A. (2012, Oct. 10). Amazon to Launch SVOD Service in France. The Hollywood Reporter.
Tomko, M. (2011, Nov. 1). Ideas aplenty on how Netflix could win back customers. Medill Reports Chicago.