Consumer Perceptions of Corporate Social Responsibility Initiatives Within the UK Women’s Fashion Industry
Instead the corporate responsibility management framework aims to contribute to a comprehensive analysis of CSR. Moreover it addresses the role of CSR practices in the fast fashion sector which has been rarely investigated to date.
One example of such social benefit outside the normal scope of a firm is where a telecom operator developed a specific cell phone application to leapfrog the sub-performing internet infrastructure in a developing country. Further explain that CSR can embody norms that internal and external stakeholders regard as just and fair, are a response to societal expectations regarding corporate citizenship, or cover active programs that promotes human welfare and good will. While there are variations of the CSR definition, a commonly applied definition is “a commitment to improve societal well-being through discretionary business practices and contributions of corporate resources”. While previous researchers used this definition mostly from a non-strategic view and from the Stakeholder theory perspective, this research intends to instead research CSR from a strategic perspective applying the Market Orientation theory and focus on customers. Since CSR has shifted towards being strategic (instead of ethical) with the organization as unit of analysis (instead of the society) a more recent definition is “actions that enhance a firm’s competitiveness and reputation”. Lastly, the comply or explain provision of CSR in the company’s Act 2013, should be done away with, if we want the firms to implement CSR initiatives in its true spirit. The concept of corporate social responsibility is now firmly rooted on the global business agenda. But in order to move from theory to concrete action, many obstacles need to be overcome. A key challenge facing business is the need for more reliable indicators of progress in the field of CSR, along with the dissemination of CSR strategies. Transparency and dialogue can help to make a business appear more trustworthy, and push up the standards of other organizations at the same time.
It is worth noting that Patagonia is revered as a leader in sustainable business practices. In just one year, the Walmart-Pantagonia partnership has opened up to include other players in the apparel industry leading to the formation of the Sustainable Apparel Coalition (SAC). SAC has 40 members, who include industry heavy weights such as Patagonia, Walmart, Nike, Gap, and JC Penney among others.
The issue with using the resources is that there will not be enough for the growing population. The UN environment states how to improve the human well being whilst reducing the environmental risks like climate change and scarcities. This has become a priority for the governments. This is important within the fashion industry because, as the governments are keen on this and many of them can be stakeholders within companies, it will encourage companies to invest such things like materials in a sustainable manner and initiatives can be taken in the future to improve so.
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