Instructions How to Write

PR Plan for Airbnb

Outline of a PR Plan

imagine you are the AIRBNBPR leader, strategist and writer. Develop an outline of a PR plan for either:

- The launch of a new product, or

- The acquisition of another company, or

- The announcement of a major initiative event



Your PR plan should include a clear articulation of:

Who the organization is, the situation and the PR goals
What specific elements you will develop (press release, video, speech, etc.) and why
The media outreach plan, including how you plan to use social media and PR technology
The target audience and what you are trying to persuade it
What your research plan will include
Any considerations of an ethical basis

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