Why is it that restaurants have been so slow in adopting analytics? (If you have experience in this industry, think about if your employer had systems in place to help them accurately identify the most profitable dishes, beverages, and servers. For restaurants that do not have systems or services in place, what would be some of the obstacles to implementing an analytics drive approach?)
What are the ways that consumer experience can be enhanced when restaurants utilize data?
To what degree are changes in technology and consumer behavior creating more opportunities for restaurants to capture customer data?
https://www.restaurant.org/research/restaurant-statistics/restaurant-industry-facts-at-a-glance (Links to an external site.)
https://www.wsj.com/articles/how-restaurants-are-using-big-data-as-a-competitive-tool-1538515392 (Links to an external site.)
Tasks to Complete:
You must use your textbook and supplemental resources as a reference (with proper APA with-in citations) and answer the questions above in your own words - plagiarism WILL NOT be tolerated. Your response requires a minimum of 200 words.
Respond to at least two classmates' discussion post whether you agree or disagree and explain why.
Maintaining appropriate netiquette is crucial to ensuring that the discussion forum offers a rich learning experience. Please be sure to follow the course netiquette guidelines posted in the module or in the syllabus.
Boone, L. E., & Kurtz, D. L. (2019). Contemporary marketing (18th ed.). Boston, MA: Cengage Learning, Inc.