International Public Relations Serves as the Eyes, Ears, and the Voice of Multinational Corporations
4,9-15). Culbertson and Ni (1996) along with educators and practitioners active in differentcountries devoted an entire book to comparing PR practices in different regions and countriessuggesting that there are still important variances in the use of PR.
Economically, separate industries that had developed around each of these technologies are combining to service the new multimedia environment through a series of corporate mergers and alliances. Politically, global communication is undermining the traditional boundaries and sovereignties of nations. Direct Broadcast Satellite (DBS) is violating national borders by broadcasting foreign news, entertainment, educational, and advertising programs with impunity.
Such a glut, which has occurred periodically throughout the history of industrialized economies, can in turn lead to wage and price deflation, contraction of corporate activities, and a rapid slowdown in all phases of economic life. Such a possibility is purely hypothetical, however, and for the foreseeable future the operations of multinational corporations worldwide are likely to continue to expand.
Tehranian, Katharine and Majid Tehranian. 1992. Restructuring for World Peace: On the Threshold of the 21st Century. Cresskill, NJ: Hampton Press.
Hoffmann, Stanley. 1996. "In Defense of Mother Teresa: Morality in Foreign Policy," Foreign Affairs, March/April.