How Can Strategic Management Have an Impact on Attracting Organization Growth in the Hospitality Sector of Bangladesh? a Case Study of Marriott Hotels.
In each country, the Marriott Hotels focus on the marketing depending on the customers and culture of the country. The marketing approach for this hotel industry is, “one size fits all” in which they conduct this approach to all the operations.
The business is a global franchise or and a lodging and hotel facilities entity. These products display the Marriott facility to be the one of the top players in the accommodation sector, and the phenomenon is projected to be stabilised for a number of future years. This projection is anchored on the various competitive advantages at the disposal of the company (Marriott International Brands 34). These advantages include cost, uniqueness, and their competitiveness extent. The Marriott Global Incorporation follows a variety of strategies at the entrepreneurial level. The plans are showcased by the Marriott’s vast brand portfolio that enables them to command a strong market presence in the hospitality industry. This approach is part of the strategy for the entity persuinng differentiation. The Marriot Incorporation differentiation plan is factored in developing a service and product that satisfies, in a unique way, the need of its customer. The approach is affected by the provision of several options of lodging that ranges from average to premium priced packages. The secret of value-addition offered by the uniqueness of the firm warrant it to peg a higher premium charge for hotels in the upmarket.
For the marketing success in future, Marriott is hugely dependent on the continued reliance on marketing research (Hutt & Speh 2012, 34).
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