Netflix's Strategies at Corporate Level and Division Level
It quickly expanded by introducing steaming media online and is now accessible in over 190 countries worldwide. In 2013 Netflix diversified into the content production industry and this foresight gave them the edge which paved the way to becoming the leader in the Streaming market, more popular than Amazon Price and Hulu.
The company has also been credited for pioneering online DVD rentals, a strategy that played a major role in the entertainment industry especially in late 1990s. Initially, this is because the DVD industry had a lot of business gaps as it was still new in the market hence both marketing and technological strategies were necessary. The given simulation report aims at analyzing both the internal and external strategic systems of Netflix Company in relation to drivers of industry development and business system model. One of the major strategies responsible for the overall success of the Netflix Company is the availability of various strategic resources responsible for smooth running of the organization. The management was able to utilize intangible resources available with the aim of propelling the business at the top in the industry.Netflix is a media distribution company. It started with DVD distribution via mail, but has evolved substantially over the course of its existence. Today, Netflix is focused on streaming video. Some of its content is licensed, and some of the content is produced in-house.
(2017). Netflix Inc. has a U-form or unitary organizational structure that involves a hierarchy for maintaining executive control and direction throughout the organization. However, this corporate structure is relatively flat compared to many businesses that have a hierarchical organizational architecture.
This advantage is coming toan end rapidly as new entrants and contentproviders kickstart their own OTT networks andexpand globally; a state of affairs which justifiesNetflix’s 2013 pivot and the shift of its focus fromits acquisition department to Netflix Studios, thecorporation's production division.
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