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Cesim Global Challenge

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Cesim Global Challenge is an online business simulation game that develops student understanding of the complexity of global business operations in a dynamic competitive environment. It integrates a range of concepts from various management related disciplines, including economical, political, and financial decision making, as well as accounting, procurement, HR, production, corporate social responsibility, logistics, research & innovation, and marketing.

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This assignment is based on a stimulation game called Cesim and I only need help with the first part which is like a case study. What is required to do is analysing the Main Challenge Scenario in the simulation game (attached in a file named- Main Challenge Scenario Market Condition). This is part of the game where students are required to play it according to the market condition. I’ve also sent two additional documents, one regarding to the simulation game which explains what it is about, and the simulation business case is described in another document. Cesim Global Challenge is an online business simulation game that develops participant understanding of the complexity of global business operations in a dynamic competitive environment.It integrates a range of concepts from various management related disciplines, including economical, political, and financial decision making, as well as accounting, procurement, HR, production, corporate social responsibility, logistics, research & innovation, and marketing.The task for the participant teams is to manage a global mobile telecommunications company through technological evolution in a fast paced 21st century operating environment.The participants will develop and execute strategies for their simulated company operating in the USA, Asia, and Europe. To increasethe participants awareness of the complexity of operating an international company from a strategic and general management perspective.üTo developcapabilities in identifying & analyzing key environmental and organizational variables that may influence an organization’s performance within and across national markets, and how these variables may influence the organization.üTo enhancefact based analytical decision making and crystallize the financial implications of business decisions by linking the decisions to cash flows and bottom line performance.üTo giveparticipants practical experiences in teamwork and problem solving and excite competitive spirits in a dynamically evolving marketplace

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This round is characterized with a 0.19% market share which is a significant decline from round 5 (Cesim, 2013). This indicates that the demand for the products from the company has reduced significantly and the competitors have taken advantage of the situation through adverse investments in promotion outshining our company. This has rendered our competitors a wide market share

This may also have been influenced by change of tastes by our customers which would have resulted from poor production. However, the most rampant cause of the drop in the market share is the high price of our commodities in the USA. This being an extremely crucial market to our company, we were not in a position to maintain low prices which could have been influenced by the high production cost and costly promotion strategies. This is an extremely significant stage that would aid our company in evaluating the various strategies that we would adopt to ensure the demand for our products kept on increasing. It would be extremely easy to determine the best promotional strategy for the company to ensure that the business remains competitive and it is in a position to acquire an increasing market share as time elapses (Alexander & Britton, 2004). The company will also be able to set up a competent research and development team that would give the company a chance to analyze the market, demand trends, preferences and tastes of clients as well as new technology in the industry.

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Altogether, working in the simulation was a great experience to learn and there were generally lots of things that were learnt that could not have been learnt only with studying theory. Moreover, fortunately this business simulation gave me a good and valuable experience working as an operational executive that would positively facilitate me in my career and would increase my future job prospects.

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Business Management Simulations | Learning by Doing | Cesim. (2013). Business Management Simulations | Learning by Doing | Cesim. Retrieved May 21, 2013, from http://www.cesim.com

Alexander, D., & Britton, A. (2004). Financial reporting (7th ed.). London: Thomson Learning.

Gill, J. O., & Chatton, M. (2001). Financial analysis: the next step (Rev. ed.). Menlo Park, Calif.: Crisp Publications.

Porter, M. E. (1980). Competitive strategy: techniques for analyzing industries and competitors. New York: Free Press.

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