Which Media Effects Categories, Including Type of Outcome, Intentionality, Level of Outcome, Duration of Outcome Best Describe the Potential Effects of This Health Message and Why
Although positive effects can come from letting advertisements guide one’s judgement, sometimes false advertisements can have a negative impact on how a woman perceives herself. People in charge of commercials, magazines, and other ads distort their publications in ways that critique someone’s physical appearance, otherwise known as body shaming.
Something similar happened in 2010 in Thailand where the ‘Red’ Shirts protested in the streets to oppose and change the Thai government. The Thai government then had supporters who wore the ‘Yellow’ Shirts, and also marched in the streets. These kinds of images when seen on TV, newspapers or the Internet by individuals and “society” in general, can influence viewers to either support or not support those who are in power. Media images are ubiquitous in modern society. We know this because when we go almost anywhere, for example, drive on the roads, we can see billboards promoting famous brands and the latest products. When we are attracted to advertisements, we may begin to imagine or visualize using it. The media can give us information to tell us what a product, service or message is. In fact, media influence has become so powerful today that they can easily influence people positively and/or negatively. We also live in a society that depends on the media as a source of entertainment and information. Indeed, the media images affect both individuals and society which includes women, men, teenagers and younger children.
This is why such pertinent decisions that would have been made by personal rational judgment such as voting are positively influenced by the media to influence the pattern of voting. Mass media unifies and invigorates conversations (makes them uniform in space and diversified in time) of the society by giving its audience conversations of the day whose subject changes every day and every week (Bolter & Grusin, 2000). This is done tactfully, directly and behind the scenes thereby controlling and influencing the thoughts and actions of the society at large. For instance, if a leader differs in opinion with the media, the media can hit back at him by initiating and invigorating a conversation directly aimed at discrediting that leader and making him unpopular. The effect of this is that a bad image of this leader is created on people’s minds and people start perceiving him as a bad leader.
Bourdon, J. (2000). Live Television is Still Alive. Media, Culture & Society, 22(5), 531-556.
Bolter, J. & Grusin, R. (2000). Remediation: Understanding new media. Cambridge, Mass.: MIT Press.
Wanta, W. & Miller, R. (1996). Sources of the public agenda: The president-press-public relationship. International Journal of Public Opinion Research. 8(4), 390-402.